The world of fooding and the importance of influencer marketing
Posted: Sat Feb 01, 2025 4:00 am
Food lovers are now called foodies. The term "comidista" is banished because of this anglicism to define those who are passionate about good food.
In recent years, we have seen how this word has taken on special relevance within social networks, especially on TikTok, the social network that leads user growth in Spain, going from 13.7 million users in 2022 to 18.8 million in 2023, which represents an increase of 37% (according to a study carried out by “Una Vida Online”).
From the recipes we learned during israel telegram data quarantine in our kitchens to enjoying going to a restaurant to have a good burger with our friends, our panorama has been flooded with simple, healthy and tempting recipes, as well as diverse restaurant options that share the same enthusiasm for food. It is not about dishes with unpronounceable names or overly sophisticated atmospheres, but about offering quality and ideas that do not bore diners. It is about new recipes that are of quality without being too pretentious.
Driven by word of mouth and recommendations on social media, we let influencers advise us on choosing the next restaurant to try and we even plan long routes around the city that all lead to good food.
Brands, restaurants and bars have been able to take advantage of this opportunity, thanks to the sector specialist, By Influence, to boost their presence thanks to the large audience that can be reached on social networks.
Daniel del Toro is one of the biggest stars in this world, capable of feeding his audience with more than 214 thousand followers on Instagram alone. Thanks to his ingenuity, his original recipes and his enthusiastic way of communicating about high-end brands such as Día and Sensoliva, he attracts all the foodies of his profile.
In recent years, we have seen how this word has taken on special relevance within social networks, especially on TikTok, the social network that leads user growth in Spain, going from 13.7 million users in 2022 to 18.8 million in 2023, which represents an increase of 37% (according to a study carried out by “Una Vida Online”).
From the recipes we learned during israel telegram data quarantine in our kitchens to enjoying going to a restaurant to have a good burger with our friends, our panorama has been flooded with simple, healthy and tempting recipes, as well as diverse restaurant options that share the same enthusiasm for food. It is not about dishes with unpronounceable names or overly sophisticated atmospheres, but about offering quality and ideas that do not bore diners. It is about new recipes that are of quality without being too pretentious.
Driven by word of mouth and recommendations on social media, we let influencers advise us on choosing the next restaurant to try and we even plan long routes around the city that all lead to good food.
Brands, restaurants and bars have been able to take advantage of this opportunity, thanks to the sector specialist, By Influence, to boost their presence thanks to the large audience that can be reached on social networks.
Daniel del Toro is one of the biggest stars in this world, capable of feeding his audience with more than 214 thousand followers on Instagram alone. Thanks to his ingenuity, his original recipes and his enthusiastic way of communicating about high-end brands such as Día and Sensoliva, he attracts all the foodies of his profile.