How to write an effective contextual ad?

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Keyword selection
Before giving a title to an ad, we makeKeyword selectionusing Google AdWords and Yandex.Direct tools. We leave vague word-phrases in the basket, select high-frequency queries and form a title. The number of characters allocated for the title is 33 with spaces. Therefore, a successful title is a short, concise title and, what is necessary, begins with a keyword or phrase. By the way, for reference, the option of using rare queries also takes place. The competition for them is much lower, so the cost of attracting a client will also be low.



Enhancer words in the basket!
It is important not to break the keyword chain with so-called booster words. For example, "creation of high-quality websites in Kharkov." Here the key phrase is "website creation in Kharkov", diluted with the intensifier word "quality" and the title sounds, surprisingly, weaker. If you want to emphasize that you create quality sites, do it in the text of the ad.

Spelling errors
Here's the thing, it's better not to be original in spelling and trust saudi arabia telegram number database the classics. Start all sentences with a capital letter (otherwise the contextual ad will be visually lost against the background of the others), check the spelling (otherwise the ad will look ridiculous and show low click-through rates), try not to overuse the Caps Lock key, except for abbreviations, and avoid words written in a s h i p s t e r s t e n t .

Setting up geotargeting
Contextual advertising in search engineswill show high performance indicators if the title includes a region or city.