Innovating in your field and continuing to be a reference are few companies can do when we live in a world of constant transformation. And, as an example, we have Climatempo . A company founded in 1988, with a pioneering role in consulting focused on the meteorology area and which remains strong in the market to this day.
And, to learn a little more about the company, Professor Rogério Nicolau , coordinator of the Office of Management, Entrepreneurship and Sustainability (EGES) at the University of Fortaleza, interviewed gambling data singapore businesswoman Ana Lúcia Frony , and brought us many interesting facts about meteorology and climatology companies. Check it out:
Ana Lucia Frony (Photo: Disclosure)
1) What is Climatempo and how did it come about?
Ana Lúcia Frony: Climatempo is a meteorology and climatology consultancy company, which has half of its revenues serving large companies, but is better known to the general public through its website .
Climatempo Consultoria was founded in 1988 by me and my husband, Carlos Magno do Nascimento , taking advantage of the interest of the major media outlets in quality weather information. The website was launched in 2000 to meet the demands of the new market created by the internet.
2) To what do you attribute the success of Clima Tempo?
Ana Lúcia Frony: Our work has always been innovative. We are the first private meteorology company in Brazil, the first meteorological information website in South America, the first TV channel in South America focused on meteorological information, the first private meteorology and climatology research laboratory in the country and the first meteorology company in Latin America to join a global company.
Within each of these innovations, dozens of new products appeared and we were able to serve new segments of the global market.
It is important to remember that during all these 34 years it took a lot of resilience to face political, economic and social changes.
3) How were values, culture and purpose fundamental to the company's growth and expansion?
Ana Lúcia Frony: Our culture of seriousness regarding data handling, technological and scientific developments, and of course, the disclosure of information in a responsible and professional manner. Our values were very simple in the beginning, values of families that respect established rights and even those that were ahead of their time. Later, several of them became Brazilian laws. In addition, from the beginning, we valued diversity in the workplace.
We recently revisited the MVVP, giving all employees a voice. The result was:
MISSION
To make the future safe and prosperous by connecting science and technology.
VISION
To be a global reference in innovative technologies for climate-impacted markets.
VALUES
Innovation; Commitment; Passion and Courage.
PURPOSE
Science and technology to predict the future of humanity.
4) How did you adapt during the pandemic? What strategies did you use to continue providing excellent service to your customers?
Ana Lúcia Frony: Climatempo is a technology company and was already organized to work in the global market, whether serving customers or relying on the best professionals in each area using the means of communication. The pandemic meant that processes that were used with some employees were expanded to everyone, allowing the entire team to work remotely.
For our clients who were already receiving remote service, the transition was seamless. For those who relied on our professionals “in-house,” the security procedures were established by the client, without causing any harm to their work.
5) What are the company's plans for the future?
Ana Lúcia Frony: Always innovate. Climatempo is now expanding its product sales internationally. We are also developing an exponential culture to reach the largest number of companies and people.
6) What 5 tips could you give to someone starting a business?
Ana Lucia Frony:
Meet the needs of a market.
Create a purpose.
Create and develop your brand.
Always look for the best and most modern way of production.
Always innovate.
In this order! A commercial company should not start by thinking about the product, but about meeting the needs of a market segment. If you look at this list carefully, you will notice that it is a cycle.
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