Greenwashing: how to avoid falling into this trap

[olivia25]

The word “Greenwashing” - derived from the English “green” which means green and “washing”, which means to wash, that is: green washing - has become increasingly heard by those who follow global trends in the field of administration and entrepreneurship.

Unfortunately, although it is becoming increasingly common practice in business environments, it represents not only a risk to society but also to the administrator himself.

Concept
“ Greenwashing” is based on the practice of trying to adapt a gambling data pakistan business to a set of sustainable practices, called “ESG” ( You may have heard of ESG ), incorrectly, and such error may be intentional or accidental, consisting of actions that mask unsustainable practices .

An example that could be considered “Greenwashing”: claiming that your company is sustainable because it uses electric cars instead of combustion cars, when the energy used to power the car batteries is generated from the combustion of fossil fuels, thus polluting the environment in the same way.

Although the company's real intention may have been to be sustainable, if this situation were discovered, it would be classified as “Greenwashing”, and not only the company, but also the administrator would be held socially responsible for this practice.

Based on a company that is not acting in bad faith and that is genuinely interested in adapting its practices to sustainable issues, it (the company) must take some care so that such adaptation is not understood as an attempt to mask unsustainable practices carried out.

Some important precautions
Create clear and detailed labels and packaging for that product;

Pay attention to the entry of products into the company that have already undergone previous processing that could harm the environment;

Greatest possible understanding of the side effects of all company processes (what waste is formed in each operation and where it goes);

Not emphasizing sustainable practices in general and omitting unsustainable practices carried out by the organization;

Seek environmental certifications;

Have a communication channel for customer queries about the company's sustainable practices;

Take responsibility for the final disposal of the product.
And finally, understand that there is much more sustainability to be done than eliminating plastic cups.