Why is email marketing important for business?
Posted: Wed Jan 22, 2025 9:36 am
High ROI (return on investment)
According to a study by the Data & Marketing Association, email marketing has an average ROI of $36 for every dollar spent, making it one of the most cost-effective digital marketing tools.
Direct connection with the audience
Email allows you to build direct, personalized communication with your customers. Unlike social media, where reach depends on algorithms, email delivers messages directly to the user’s inbox.
Versatility of application
Email marketing is used for various purposes:
Product announcements.
Promotion of shares.
Abandoned cart reminders.
Educational letter series.
Keeping customers interested in your brand.
Fact: According to research, 80% of consumers list of switzerland whatsapp phone numbers prefer to receive marketing messages via email rather than other channels.
email marketing
How to get started: step by step guide
Step 1: Define your goals
Before you launch a campaign, determine what you want to achieve: Increase sales.
Attracting new audiences.
Strengthening the loyalty of existing customers.
Tip: Set measurable goals. For example: "Increase email open rates by 20% in 3 months."
According to a study by the Data & Marketing Association, email marketing has an average ROI of $36 for every dollar spent, making it one of the most cost-effective digital marketing tools.
Direct connection with the audience
Email allows you to build direct, personalized communication with your customers. Unlike social media, where reach depends on algorithms, email delivers messages directly to the user’s inbox.
Versatility of application
Email marketing is used for various purposes:
Product announcements.
Promotion of shares.
Abandoned cart reminders.
Educational letter series.
Keeping customers interested in your brand.
Fact: According to research, 80% of consumers list of switzerland whatsapp phone numbers prefer to receive marketing messages via email rather than other channels.
email marketing
How to get started: step by step guide
Step 1: Define your goals
Before you launch a campaign, determine what you want to achieve: Increase sales.
Attracting new audiences.
Strengthening the loyalty of existing customers.
Tip: Set measurable goals. For example: "Increase email open rates by 20% in 3 months."