with values emphasizing environmental benefit, safety, and simply having fun — Tesla’s goal is to make every vehicle as enjoyable as possible, with features like gaming systems.
How to Apply Tesla's Strategy to Your Brand:
To emulate Tesla, you must position your brand as a list of bahamas consumer email forward-thinking pioneer in your industry. Your mission should resonate with prevailing societal values and reflect in every brand interaction.
2. Apple: (FKA) Think Different
Apple brand
Apple is a textbook example of a strong brand. They’re the first example Simon Sinek brings up in his Golden Circle framework, asking first why, then how and what.
Apple builds beautiful, innovative computers that are different from anything else in the market. Their message highlights the same qualities in their consumers in their products: if you are an Apple person, you are also innovative, imaginative, and creative.
Despite not having a formal mission statement, Apple's ethos is intrinsically woven into its products, advocating creativity, innovation, and excellence. This implicit positioning captivates those who seek to differentiate themselves from the crowd, establishing a loyal user base that perceives Apple products as a status symbol.
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