5 Aspects of a Successful Marketing Operations Program

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Key elements of a successful marketing operations program include System Creation, Quality Assurance (QA), and Optimization. Here's a more detailed look at each:

1. System Creation
One of the main responsibilities of marketing operations is qualifying leads so your marketing team can effectively hand them off to sales, specifically the sales operations team. This is accomplished through lead building and management, which is the primary purpose of system creation.

Once a prospect enters your business, you want list of antarctica consumer email them nurtured and routed properly to ease each transition in the sales process. For marketing operations specialists, this means first segmenting contacts into similar sets of individuals that care about the same things. Then, they group them into personas and determine which stage of the customer lifecycle prospects are in.

To determine which stage contacts should be classified as marketing operations, specialists need to know the desired outcomes of their team. They should meet with key stakeholders to determine what a lifecycle designation means for everyone involved and what information will be necessary for team members to do their jobs.

For instance, a marketing operations specialist would want to meet with members of the sales team to discuss what constitutes a sales qualified lead (SQL) and what information sales will need to progress SQLs through the sales process.