On is a Swiss running shoe company that uses personalization

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Dhakaseors850
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On is a Swiss running shoe company that uses personalization

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In a recent campaign promoting lines from Pharrell and Rita Ora, Adidas used dynamic content to send one email targeted to men and another targeted to women. Men received an email featuring men's clothing and shoes, while women received an email featuring women's clothing and shoes.

B.- By location
to reach customers wherever they are.

On sends running maps based on a subscriber’s location. These running maps don’t just show business mailing list denmark routes through a given city. They also offer suggestions on landmarks to stop at and the best cafes in the area.

C.- Because of the language


in Japanese

With customers all over the world, On sends emails in different languages, too. By using dynamic content, On substitutes a different language to ensure the recipient receives an email written in their native language.

Choose a good design


The design of your newsletter can be another key to selling more shoes with email marketing. Use simple and attractive designs with a clear call to action.

When it comes to selling your shoes, image matters. You need to proudly present your brand's products, so it's essential that this can be seen in your emails.

4 Tips on How to Design Emails for Your Footwear Campaigns:
Use big, bold hero images – images that stretch full width on different screen sizes. Use clear, engaging text above images. And strong calls to action that motivate your subscribers to take action.
Your brand image should take priority in your email design , it has to match your brand.
Make your emails easy to read – Not only do you need to write copy that is clear, compelling and concise, but you also need to use large text and carefully placed headers to get your message across.
12 winning campaigns
1.- Office Shoes
Office Shoes

Scott Taylor is a CRM Manager at Office Shoes, a UK-based footwear retailer that has made email communications and segmentation part of its success.

Their email strategy focuses on RFM analysis. That is, the length of time since purchase, the frequency of visits, and the amount of money spent.

“ The way you approach the high-spending, high-frequency customer is very different to the way you approach the customer who buys one pair of Wellington boots a year ,” says Curtis-Clarke of Emailvision. RFM is a smart way of knowing how to talk to the customer.

The results: According to Taylor, the fashion footwear retailer’s email efforts brought in “ the highest KPIs I’ve seen in my experience ,” with a 64% increase in open rates and a 240% increase in click-through rates on targeted versus non-targeted emails.

“ Email contains your customer data, which is the richest content you can get as a brand ,” says Taylor. “ With email marketing there are no limits, and as a brand we’ve only just begun to scratch the surface .”

2.- SarenzaSarenza
Sarenza uses 2 simple processes to generate simple and effective segmentation for email marketing:
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