A skilled choice architect can optimize website layouts, user interfaces, and content positioning to influence user behavior positively, leading to higher conversion rates, increased sales, and improved overall performance.
By understanding human psychology and decision-making principles, choice architects can create a seamless, intuitive user experience that maximizes engagement and drives desired outcomes, ultimately contributing to the growth and profitability of the business.
Although it might sound complicated to use behavioral philippines number for whatsapp economics to optimize your website, it’s actually easy to apply some of the basic principles to your website.
After all, choice architecture can be applied to everything from a restaurant menu to public policy, so there’s surely a place for it on your website.
1. Default choice
As mentioned above, a decision maker is much more likely to go with the default choice than make any special consideration to opt out or go with another option.
That means that choice architects will advise you to use the outcome you’d most prefer people to choose as the default option.
Since individuals tend to stick with the status quo due to inertia and the desire to avoid change, far more people will go with your preferred option than take active steps to opt out of it.
In the following example from Sephora, they offer their users multiple sizes of the same product, but the default option is already selected:
An example of choice architecture in CRO
