offer different work schedules to make it convenient for everyone;
training is conducted in a game format - a short theoretical part, practice and testing, because millennials love competitions, not cramming;
transferred communication to social networks.
Marketers build advertising campaigns and create brand promotion strategies taking into account generational portraits.
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What's wrong with the theory?
If for former US Vice President Al Gore the book by Strauss and Howe was one of the most inspiring , then for historians and sociologists the opposite was true: professionals criticized it for many empty promises and erroneous opinions.
Generalizations and failure to take into account individuality
Sociologists are sure that it is impossible to make general conclusions on millions of people, forgetting about individuality. Descriptions of generations lack uniqueness.
