Duplicate Content – Prohibited SEO Practices
Keyword stuffing as one of the unfair practices
Prohibited SEO techniques
Risky Contracts – Black Hat SEO in Settlements
unfair seo practices
Duplicate Content – Prohibited SEO Practices
Duplicating the same content often occurs in the case of online stores , which instead of creating original descriptions, reach out and copy them one by one from the manufacturers' websites. This is an ill-considered action, as it can be easily detected, because the original content is already in the Google index. Therefore, there is no reason for duplicated content to be indexed again and placed higher in the search results. Duplicating content also includes copying entire texts from other authors , e.g. articles in order to fill the page with content. Although marking subpages as "noindex" or "nofollow" hides them from indexing robots, it is still copyright theft and a black hat SEO practice. You should also not add the same texts on various social media platforms.
unfair seo practices
Keyword stuffing as one of the unfair practices
SEO agencies operate on the principle of an algorithm. The more keywords appear on a page, the higher it should be ranked in the positioning results. For this reason, some SEO agencies attempt to increase overseas chinese in uk data the visibility of the page by placing keywords in every possible place, using the so-called keyword stuffing . Excessively used keyword phrases are entered in titles, headings, content and images, which often has a negative impact on the content itself, which becomes incomprehensible to the recipient. Sometimes there are more drastic cases of hiding the content of a given page, consisting of, for example, adding keywords in a font in the background color or reducing them to a practically invisible size of 1 pixel. Fortunately, this is one of the black hat techniques that is the fastest to detect and ban by Google.
Prohibited SEO techniques
Unfair SEO practices are related to unfair competition. Sometimes, in order to improve the visibility of a given page, agencies use deliberate depositioning of other sites . This can be done by issuing negative reviews or even hacking pages and changing their content. However, plagiarism of a page and placing its data in many places or creating completely new, highly positioned pages with a similar theme that will take visitors to another location (so-called doorway pages ) is more common . Another example of unfair SEO activities is cloaking , which is displaying different content to the user and different content to Google robots. This artificial positioning method delivers content based on the IP address or the HTTP User-Agent header of the user requesting the page.
For an honest, SEO-friendly technique that will help you rank high in Google when updating your site, check out our article .
unfair seo practices
Risky Contracts – Black Hat SEO in Settlements
SEO agencies can include provisions in the contract that will expose you to unnecessary costs. One such case concerns imposing the obligation on website owners to purchase hosting for a Google business card, which is free. Another black hat SEO practice involves a provision in the contract regarding payment for the effect . This means that payment can be deferred until the agency meets the intended effect. Remember that in the case of website positioning, the effect is not visible immediately, and the above provision may encourage agency employees to use black hat to speed up the results of SEO. Uncertain contracts will also not have a specified notice period or a contractual penalty for terminating the contract early. If you plan to work with a given agency for a longer period, consider including a provision that will refer to adjusting the content of the page and changing key phrases during the term of the contract . Due to the fact that the Google algorithm is often modified, the contractor should constantly ensure that the results of your website's positioning are as good as possible.
Negative SEO is used by agencies in the form of: unfair positioning of pages, manipulation of search engine algorithms, placing as many keywords as possible, using the link exchange system or uncertain entries in the dictionary. The good news is that Google algorithms are sensitive to illegal ways of operating pages, including manipulating positioning results. Nevertheless, spend more time choosing the best SEO agency that can boast of white hat activities.
