Detailed Proposals & Demonstrations:

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Local Business Associations/Chambers of Commerce: Sponsor events, conduct workshops, and network with members. Offer exclusive benefits for their members.
Trade Associations: For specific industries (e.g., restaurant owners' associations, retail associations).
Commercial Real Estate Agents: New businesses moving into locations often need payment solutions.
Event Management Companies: Businesses that frequently b2b email list handle ticket sales or registrations might need robust online and offline payment solutions.
Referral Programs:

Existing Merchants: Offer incentives (e.g., a discount on their monthly fees, a gift, or a charitable donation in their name) for successful referrals. Word-of-mouth is highly effective in local communities.
Your Network: Let friends, family, and existing business contacts know what you do and who your ideal clients are.
Nurturing & Conversion:

CRM (Customer Relationship Management) System: To track leads, manage merchant information, record interactions, schedule follow-ups, and manage your sales pipeline. Even a simple spreadsheet can work initially.
Lead Scoring: Prioritize leads based on their readiness to buy, engagement (e.g., attended a demo, downloaded a guide), and their fit with your ICP.
Prompt & Professional Follow-up: Merchants are busy. Respond to inquiries (online, phone, in-person) quickly and with clear information. A quick,

knowledgeable response can set you apart.
Provide clear, itemized proposals that highlight savings, benefits, and transparent fee structures.
Offer personalized demos of your POS systems or online payment gateways. Let them try it out in a simulated environment. Show them how easy it is to unify MFS and card payments.