Why it's Hot: Consumers expect tailored experiences. AI analyzes Browse behavior, purchase history, and demographics to deliver highly relevant content, product recommendations, and france phone number list offers. This significantly boosts engagement and conversion rates.
Tactics: AI-driven chatbots for instant personalized support and lead qualification on websites (e.g., asking about preferences for a product before
connecting to sales). Dynamic website content that changes based on visitor segments. Personalized email campaigns with AI-generated copy.
Bangladesh Context: As digital literacy grows, even basic personalization like addressing by name and relevant product suggestions (based on previous interactions) can significantly improve results.
Short-Form Video Dominance (TikTok, Instagram Reels, YouTube Shorts):
Why it's Hot: Attention spans are shorter, and video is highly engaging. Short-form video allows for quick, digestible content that entertains, educates, and inspires.
Tactics: "Behind-the-scenes" glimpses, quick product demos, "how-to" tips, customer testimonials, and entertaining skits that subtly promote your brand. Use trending sounds and challenges.
Bangladesh Context: TikTok and Instagram Reels are immensely popular. Local creators can leverage these platforms to showcase products/services in a culturally relevant and engaging way, driving significant brand awareness and leads.
Social Commerce & Live Shopping:
Why it's Hot: Consumers increasingly want to discover and purchase products directly within social media platforms. Live shopping events create urgency and direct interaction.
Tactics: Enable in-app shopping features on platforms like Facebook and Instagram. Host live streams where you showcase products, answer questions in real-time, and offer exclusive discounts.
Bangladesh Context: Live selling on Facebook is already a huge trend for many small and medium businesses. Expanding this with more interactive features and shoppable posts is key.
AI-Powered Personalization & Hyper-targeting:
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- Joined: Thu May 22, 2025 5:14 am