Purchase: Online or in-store purchase.

seoofficial2723 · Post by **seoofficial2723** » Wed May 21, 2025 5:24 am

Loyalty: Email marketing with promotions, loyalty programs, social media engagement, repeat purchases.
Examples:

E-commerce: A clothing brand uses Instagram ads sweden cell phone number data to drive traffic to its website (Awareness), then retargets website visitors with a discount code (Consideration), and sends abandoned cart emails (Intent) to encourage a Purchase.
App Download: A mobile game uses TikTok ads to attract users (Awareness), offers a free trial (Consideration), and sends push notifications to

encourage in-app purchases (Purchase).
B2B Lead Generation Marketing Funnel
Focus: Targeting businesses and decision-makers, building relationships, and demonstrating ROI.
Longer Sales Cycle: Multiple decision-makers, complex needs, and higher financial commitment.
Lower Volume, Higher Value per Lead: Each lead has the potential for a larger contract value and long-term relationship.
Typical B2B Funnel:

Awareness: LinkedIn marketing, industry events, content marketing (whitepapers, webinars), SEO.
Interest: Website visits, content downloads, webinar registrations, social media engagement.
Consideration: Case studies, product demos, free consultations, comparison guides.
Intent: Requesting a quote, scheduling a demo, contacting sales.
Evaluation: Proposals, contract negotiations, security reviews, ROI calculations.
Purchase: Contract signing, implementation.
Loyalty: Customer success programs, ongoing support, upselling/cross-selling, renewals.
Examples:

SaaS Company: A software company uses LinkedIn ads to target HR managers (Awareness), offers a free whitepaper on employee retention (Interest), provides a personalized demo (Consideration), and follows up with a detailed proposal (Evaluation) before closing the deal (Purchase).
IT Services: An IT consulting firm attends an industry conference (Awareness), collects leads at their booth (Interest), schedules consultations (Consideration), and provides a customized solution proposal (Evaluation) before securing a long-term service contract (Purchase).