Algorithm. This is a term often heard in the computing environment, but it is present not only in this field, but in many areas of activity. But after all, do you know what an algorithm is?
To simplify, we can say that an algorithm is a sequence of exact instructions that must be executed in a certain amount of time and with a certain amount of resources. We all execute algorithms all the time in our daily lives. The clearest example of an everyday algorithm is a cake recipe. The steps are well-defined, the instructions are clear and follow an order.
There are algorithms guatemala mobile database everywhere being executed by computers that speed up processes, perform the most diverse tasks and make human life and their endeavors something simpler.
Algorithms make tasks agile and scalable by having them executed by computers. A data analysis task in which a human being selects the largest values in a table can take hours, while an algorithm would perform such a task in a single click.
Many activities performed by the market would become impossible without the presence of an algorithm behind it specifying what should be done.
But what about the Robots?
A term widely used within companies that use computing as a tool is the term “Robot”, which can also be called a script.
A robot (or a script) comprises a type of program that holds an algorithm that must perform small-scale tasks repeatedly according to demand. The robot is a program that executes an algorithm whenever necessary and this execution can be requested automatically or through manual requests.
A well-known robot in the world of digital marketing is Googlebot, which scans the internet to index pages and check for changes that have occurred since its last visit. The data collected by this robot is used by another algorithm to classify pages (ranking).
Using Robots in Data-Driven Marketing
Several algorithms exist to make life easier for digital marketing professionals, most of them are part of a class of search and classification algorithms that make up an area of computing known as Data Mining.
The set of algorithms that are part of data mining are useful for collecting data from various hub platforms such as ERP and CRM systems that store internal company data, as well as the Internet itself, which provides us with real-time data through news portals, blogs, and specialized feeds. By working with this data using classification algorithms, we can identify trends to make predictions that provide strategic input for developing inbound marketing campaigns, for example.
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