The role of a digital marketing agency in business strategy

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Based on the client's business objectives and the business strategies specifically developed to achieve them, a digital marketing agency creates and implements digital marketing strategies that drive and enhance that business plan.

While a digital marketing strategy and a commercial strategy are, by definition, of a different nature (since their objectives are also different), they are not opposed but necessarily complementary.

The development of any digital strategy indonesia mobile database out by a digital marketing professional must be framed and specifically guided by their client's commercial strategy. They are two sides of the same coin.



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What other aspects are considered in the work process?
A digital marketing agency also deals with…

– Customer Journey: We reconstruct each stage of the purchasing process, from the moment the customer searches, consults, compares, and finally converts. At each stage, that customer will not be the same because their situation is not the same. They will require different communication, different calls to action, and, therefore, different marketing actions.

– KPIs: One of the most important advantages of digital marketing is the ability to measure the results of our actions in real time and understand how and in what way they affect our target audience.

A digital agency identifies the indicators or measurement parameters, also known as KPIs , that are useful for the analysis and development of its client's business. It's important to identify what we want, or rather, what we need to measure: impressions? Reach? Conversions? Number of leads? Keyword ranking?

– Remarketing:

We've already mentioned that every business needs to be able to understand the moments their customers go through throughout the purchasing process . Remarketing efforts are also essential at this point .

The key is to find the best form of communication for each of these stages and, throughout all of them, develop the added value of the product or service. Ultimately, a potential customer already knows that you sell that product or service.

The real conversion click lies in the differential value you can convey in each encounter situation; essentially, the connection between the solution you offer and the person's need.