What is the difference between content marketing

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So, why is it necessary to implement a lead generation strategy?

Unlike traditional advertising, lead generation converts more leads into customers while optimizing acquisition costs .

Especially through content marketing, companies will be able to attract algeria phone number lead potential customers who are more likely to eventually buy. To do this, they need to produce high-quality content (blog posts, videos, podcasts, infographics, etc.) on a regular basis.

In this sense, lead generation and inbound marketing are absolutely inseparable.

Some data on lead generation
Before we look at the trends in content marketing, let’s take a look at the data.

The importance of sales leads to a company is clear to all. More than 9 out of 10 marketing departments say that generating sales leads is their primary goal. In fact, 53% of these departments spend more than half of their marketing budget on improving this area.

A study conducted by HubSpot in Europe and North America provides more details.