• Design it like a landing page, not an email. Once the user opens the ad, make the expanded content worth their time. Incorporate clear visuals, concise messaging and a single, actionable CTA (Call-to-Action). Treat the expanded ad as a micro-landing page with a smooth and engaging experience rather than just an email with cluttered links.
• Leverage retargeting for precision. Another Gmail Ads tactic gambling email list is combining them with remarketing lists. If someone abandoned their cart or browsed a specific product, Gmail Ads can nudge them in a personalized way. For example, you could send a subject line like “Still thinking about these shoes? Here’s 15% Off!” paired with enticing visuals of the exact item.