The main goals of an SEO keyword strategy

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With the SEO keyword strategy we want to achieve the following:

Find relevant keywords that are relevant to our goals (What are my customers looking for?)
Find out which of these are suitable for the target group and make the appropriate content available on landing pages (Which content is interesting for my customers?)
Uncover untapped potential (Are my customers looking for something we haven't even thought of yet?)
Using the keyword strategy to create the foundation for our entire SEO strategy
Naturally generate conversions (usually sales)
Setting priorities for further steps in the SEO strategy (e.g., deciding which landing el salvador phone number data pages should be created first and which should follow later)
Overall an increase in our visibility and traffic
So far, so good. How exactly do we go about this?

6 steps to a keyword strategy
The following graphic shows the six steps that consistently lead to a finished SEO keyword strategy:

Graphic representation of the six steps that consistently lead to the finished keyword strategy.

Status quo check : We start with an inventory. What do we have so far? Which landing pages exist, which category or product pages? How is the performance of the existing pages?
Keyword research : In this step, we thoroughly examine what customers in our area are actually searching for.
Data collection : Next, we filter which of these keywords are relevant to our project. Search volume also plays a role. Based on the data collected, we then determine which content is suitable for us and should be created.
Keyword mapping : We determine which topic we present with which keywords on which landing page. It's also worth taking a look at the competition: What's already working well there?
Keyword prioritization : This often results in a multitude of topics that are impossible to implement all at once. Now it's time to set priorities: Where do we start, and what can come later?
SEO strategy : At the end of this process is our SEO strategy.
Data collection plays a special role in this process. It provides us with insight into which keywords are particularly useful for us and should therefore be carried out with great care.

Tips & tricks for successful data collection
When collecting data for our e-commerce SEO strategy, three building blocks are particularly helpful:

Our internal sources
Various tools
Our competition
Internal data sources
A useful internal data source is Google Search Console. It provides us with insight into which search terms our existing URLs are being displayed for and which search terms have a high CTR (click-through rate). This allows us to see at a glance which keywords we can optimize for even better and which content we can improve to generate even more traffic.

An internal search, for example in our online shop, also provides interesting insights: Which product do our customers search for most frequently? Last but not least, we can also obtain important information through surveys among our customers or support staff.