Structured data makes information machine-readable and thus provides search engines with context for information. Structured data can also be used to assign images to other types of structured data as so-called properties. This helps search engines understand the relationship between the schema type and the property (in this case, an image).
Some search results frequently display images in the SERPs, such as recipes. You can jamaica phone number data ensure that the correct image is displayed by specifying the image URL as the associated "image" using structured data (in this example) within the "Recipe" type.
To make this a bit clearer, here is an example :
The search for “best vegan potato salad” yields the following results:
Source: Google SERP for “best vegan potato salad”
The fact that this preview image belongs to the recipe is stored in the structured data on the recipe page:
If structured data is used, you should also check whether images are required or recommended. You can find out whether an image is required for a specific schema markup here on Google:
Create image sitemaps
Images can be submitted to Google using image sitemaps. This is especially useful when images are difficult or impossible for Google to find without a sitemap. This can be the case, for example, if the loading of the images depends on JavaScript.
Images can be submitted in a separate image sitemap or added within a normal sitemap using image tags.
The same rules apply to image sitemaps as to all other sitemaps. More information about image sitemaps at Google ( source ).
Inline linking in image search
Images can be displayed in their original size in Google Image Search. This is called inline linking. If desired, inline linking can be disabled; then images will only be displayed as thumbnails in Image Search. Learn more about this in the Google Search Central documentation ( source ).
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