What tool do you use to discover unlinked brand mentions?
In Semrush, this is done via the Brand Monitoring app . However, access is limited in the free version.
With Google Alerts, you can easily receive notifications about mentions of your brand online. Sign in with your Google Account, enter your brand name as a search term, and select your email address for notifications. This way, you'll automatically stay informed about all mentions of your brand across the web.
In Ahrefs Content Explorer, you can enter your brand name or related terms to search for mentions, and set filters like language, region, or domain rating to narrow down the results. Export the results and use Site Explorer to identify pages that mention your brand but don't link to your website.
Which tool do you use to analyze broken backlinks, and how do I find my competitors' broken links?
For broken backlink analysis, we rely on powerful tools like Ahrefs, Screaming Frog, and Semrush. These tools help us identify broken links and offer effective solutions to restore SEO value.
We also use Ahrefs, Semrush, and Sistrix for competitor analysis. These tools allow us to easily identify competitors' broken links and use them as potential backlink opportunities for our own strategy.
For more information and tips on broken links, see the Sistrix tutorial “ Review Broken Links and find Opportunities via Competitors ,” in which our managing director, Magdalena Mues, shows how to find and restore broken and lost links.
Which SEO tool do you prefer as off-page consultants?
Our preferred SEO tool is Ahrefs because it offers comprehensive analysis of backlinks, peru phone number data keyword rankings, and content. It helps identify trends, potential, and gaps, analyzes keyword ranking trends, and is user-friendly. However, it's recommended to combine tools to cover different aspects.
Social media links: how relevant are they from an off-page SEO perspective?
How is referral traffic from social media platforms captured in Analytics?
Referral traffic from social media is categorized by default in Google Analytics under the "Organic Social" channel (note: The default allocation is based on Google's rules ). This allows the share of traffic from social networks to be identified and analyzed.
To ensure that organic traffic from social media is correctly reported, UTM parameters should be used where this can be controlled.
Many influencers use Linktree on Instagram to bundle multiple links. What are the benefits of this method and how does it affect the target URLs?
Linktree and similar tools offer a convenient way to bundle multiple links on a central landing page, bypassing the restriction of a single link in the Instagram bio. This increases the reach of campaigns, as users can be redirected to different content, such as websites, shops, or social media profiles. However, this method also has disadvantages: The direct SEO value for the target URLs is limited , as Linktree links often do not have dofollow properties. Furthermore, the use of such third-party platforms can complicate data analysis and poses potential data protection risks, as not all providers are GDPR-compliant.
Do podcasts or interviews as a guest on a podcast generate valuable backlinks? How relevant are the links in the show notes, and what is the cost-benefit ratio?
Podcasts offer an excellent opportunity to combine SEO with branding and expertise. The effort is worthwhile if the target audience is relevant and contributes to the long-term success of content and PR strategies. It also helps strengthen expertise and authority in the sense of EEAT.
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