We understand that a good CTR is important. But how do you increase your click-through rate? This, of course, also varies depending on the platform. We've chosen our two main channels, Facebook/Instagram Ads and Google Ads, as examples and share some of our tips with you:
Increase CTR on Facebook and Instagram Ads
The hook: Both your ad creative and your ad copy need a really strong hook. The switzerland phone number data opening image of your video must keep users from scrolling down by capturing their attention and pique their interest. Be creative here. Use strong colors, animation effects, action, etc. Reference a common problem users suffer from and pique their curiosity. The same applies to the first sentence of your ad copy. Here, too, name a problem, for example, or ask a rhetorical question that the user internally agrees with.
The WHY & the Benefits: Once you've captured the user's attention, you naturally need to maintain it, increase their interest, and awaken a need. Now focus on communicating your WHY. WHY should the user interact with your ad? What benefits and advantages do you offer them? How do you make their lives better? Use storytelling to evoke emotions. Don't shy away from longer copy. And especially in the COLD area, use video ads .
Performance-optimized videos: Images, and especially videos, attract the most attention from users and are therefore a strong factor in influencing CTR. They should be optimized urgently to keep users engaged for as long as possible and to optimally convey your message:
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