Pinterest im Marketing Mix

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Organic Pins
Organic pins can be a valuable component of your content marketing. They can generate long-lasting, high-quality traffic for your website. How exactly? By serving as small content snippets that whet users' interest in your blog post, which covers an important topic related to your product. The article should address keywords with high search volume and offer users significant added value. You can then link to this blog article on Pinterest through various pins on different boards. It's important that you also include the usa phone number data relevant keywords in the descriptions of your pins and that your pin also attracts visual attention. It has been shown that Pinterest traffic generates a very high dwell time on linked blog articles (up to 7 minutes is not uncommon). Users seem to have a genuine interest in the blog articles, move on to other articles or the shop, and in the best case, even purchase the product directly. The advantage of Pinterest compared to traditional search engine optimization is that you can achieve success much faster. While it takes some time to achieve a good ranking on Google, you can start seeing traffic on Pinterest in just a few days.

Promoted Pins
Despite the fact that organic Pinterest traffic is easier to achieve than organic search engine traffic via Google, it still requires a lot of work. You first have to optimize your Pins with keywords to even be found for relevant search queries. This is exactly where Pinterest Ads can help. With them, you can test out the platform for yourself without much effort and significantly increase your reach even with small budgets. Pinterest Ads are particularly suitable for the first time to reach new customers. By targeting specific interests, you can tap into promising target groups who are often in a very purchasing mode and looking for inspiration. This can therefore lead to very good results with direct sales for many products. However, for a longer customer journey, it can also make sense to combine Pinterest Ads with other advertising platforms. To do this, you can retarget users who clicked on your Pinterest Ad on Facebook or Instagram. To do this, use unique URLs in your Pinterest ads (for example, via a URL shortener) and then create a custom audience on Facebook based on that specific web address. By retargeting on Facebook, you can guide users further down your funnel until a purchase is ultimately made.