The need for Big Data for Growth Hacking

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Creatives are being launched on social media, in display ads, and in email marketing campaigns to publicize the initiative. In addition, a follow-up plan is being prepared and stakeholders are being updated using marketing automation tools to share the latest developments, also through social media, through this report.

The result is a success. Click-through rates (CTR) of 4.8% on social ads and long-term registration rates (LTR) of over 48% are achieved—quite an achievement, compared to the typical rate of around 14%.

It is still too early to analyze the results achieved in terms of new donors, but some excellent figures are expected.
Real Case of Growth Hacking for a Client

Big data analysis is, to date, the best tool available for properly mapping your buyer journey. It allows you to understand where your customers are coming from, how many days it takes them to move from one stage to the next, what factors cause them to backtrack, how each segment behaves, and more.

Big data takes into account the brand's objective, the buyer's objective, the stage of the stockholder database conversion funnel, the contact channels used, the website or e-commerce heat map, among many other factors. Growth hacking leverages these inputs and is capable of converting them into opportunities. By analyzing and studying consumer needs, you are able to offer them the tools they need at the right time to meet their expectations.

The question you should try to answer at each stage is: How can I provide more value and make it easier for my buyer persona to achieve their goal? The answer is complex and depends greatly on the client's psychology and particular needs, but here's a good general approach.

To achieve this you need three things:

1. A good digital marketing strategy , especially marketing automation to measure and act.

2. Big Data and a conscious mapping of your Buyers Journey.

3. A Growth Hacker mindset to keep innovating

Any competent Growth Hacker should take this into account.