New leads coming through organic search

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The performance of your company's website and blog posts is a good indicator of the relevance of the content that is made available to leads.

Therefore, ensure that posts maintain frequency and a high standard of quality and relevance to your marketing objectives.

It is this type of action that helps to build your brand capital, work on leads at each stage of the sales funnel and bring new business opportunities.

Speaking more specifically about SEO, it is important to note:

Inbound links to a website
Only measure quality links from highly ranked pages. The number of inbound links shows whether your content is shared on other websites. It can also indicate whether your company is considered an industry expert in a particular field.

Organic search traffic
This digital marketing metric shows the number of monthly website belarus mobile database visits that are driven by search engine results from Google, Bing, etc. Organic search is highly beneficial as it is free and generates targeted leads.

Track the number of new leads that found your brand through a search engine query.

This is one of the Digital Marketing KPIs that indicates the performance of your SEO strategy. So track this metric as a percentage of all new leads to assess the value of organic search for your sales and profits.

Organic Search Conversions
See how many leads from organic search convert into paying customers. This KPI shows whether your high-ranking keywords in search engine results are tied to your value proposition.

Low organic conversion rate indicates that you may have high-ranking keywords that are confusing your audience and sending the wrong message about your service or product offering.

Page Authority
High page authority helps content and landing pages perform well in search engine results.

Increased rankings for target keywords
At the end of each month, monitor how your top keyword rankings have evolved. Include the number of keywords that have increased and decreased among your digital marketing KPIs to see if your SEO strategy is on track.

Conversion rate by keyword
If you find a keyword that attracts a remarkably high number of paying customers, it could be a real goldmine. This means that the keyword is attracting a highly targeted audience.

If a keyword has a high conversion rate, find related keywords and create content to rank high in SERPs for all of them.