Personalized Strategy to Increase Sales !

[soniya55531]

Awareness-stage content to capture people at the beginning of the buying journey, such as a report or e-book, which can be accessed through a landing page with a form;
Consideration-stage content to spark interest in your business, such as case studies;
Decision-stage content, such as one-pagers and demo videos, that you can send via email after capturing the lead.
Another great tactic is to take existing content and repurpose it for a specific segment of your target audience, whether that’s by adapting the headline to speak directly to that segment or simply updating it with more industry-specific information. Leads in your ABM target account will take note if they see content that’s tailored to them.

To attract the right leads to your content, use SEO best practices and optimize your content for key terms.

Access our WhatsApp, answer a few questions and receive a saudi arabia mobile database personalized strategy that will generate sales opportunities for your company.
Access WhatsApp!
3) Customize your website for an account segment
It is highly recommended to personalize your website content, images, and conversion points for ABM for B2B.

If your company has a CMS that allows for real-time personalization, you can automate different blocks of content based on key factors.

If your CMS doesn't allow for real-time personalization, ask your digital marketing agency to create separate website pages or even a subdomain and optimize your content for the target accounts.

Just make sure you set up your tracking URLs so you can measure how effective your B2B ABM campaigns are at generating leads for those pages.

4) Upload email lists and remarket with AdWords
Just like LinkedIn, you can upload lists of email addresses to Google AdWords for targeted search or display campaigns. Just keep in mind that you need at least 10,000 email addresses to grow your audience.

Additionally, explore layering your email addresses with retargeting pixels placed globally on your website or on specific landing pages. But we recommend starting with no more than 2-3 targeted “layers” to get started.

5) Upload Target List for Twitter Custom Audiences
Twitter works in the same way as other ABM channels for B2B that we highlighted here, namely LinkedIn and AdWords.

Twitter will match email addresses with users' Twitter handles. Keep in mind that you need a minimum of 300 matches to start your campaign.

As with all ABM campaigns, make sure your content is targeted to the leads you want to capture.