Coronavirus changes consumer habits

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Discover how your company should adapt its digital strategy
Coronavirus changes consumer habits: The widespread outbreak of the coronavirus , which causes the disease COVID-19, has become a global pandemic. Here at UP2Place Digital, we have been analyzing data and scenarios over the past few weeks to understand how the market has been affected as the virus spreads – and, especially, how to help our customers and partners get through this time.

Amid all the uncertainty and calls for social distancing, consumers are changing their spending habits and some companies and product categories are actually growing and more transactions are happening in the digital environment.

The idea of ​​this article is to share some of the trend indicators that we have already begun to witness in users' online behavior.

Although it is too early to draw conclusions (although the netherlands mobile database impacts of the coronavirus already seem to last for years, the truth is that things here in Brazil began to change between February and March of this year), some big changes are beginning to take shape. Find out more below.

The era of accelerated digitalization of sectors
Within the quarantine and social isolation rules indicated by the World Health Organization (WHO) as a way to flatten the coronavirus contamination curve, brands and organizations are finding creative ways to make their content , products and services available to consumers in a positive and empathetic way.

Cable companies, major studios, and even movie theaters have taken steps to release and allow people to watch their collections.

Meanwhile, fitness apps and fitness professionals have continued to provide personalized workout routines designed to be performed with minimal equipment and at home. The same can be seen in industries such as the restaurant and food service industries.

Delivery apps have started offering additional delivery services – from fresh food, medicine, cell phone repairs, general services and more.

The rise of ‘home’ entertainment and leisure activities, such as online videos and games, is well known. But we are also seeing a significant increase in online education services, both for primary and secondary education, as well as for professional courses and even those more focused on leisure and well-being.