Thus, lobbying can be understood, basically, as

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In practice, stakeholders need to understand social demands, collect evidence and information from research and interviews so that the defense of this cause can be carried out solidly. And once the planning has been developed, with the development of clear and assertive strategies, the groups can act through public pressure through traditional and digital media channels, through participation in councils, committees and forums, through demonstrations, protests and strikes, and also through proposals for changes in legislation.


An example of an advocacy campaign can be seen in the drafting and approval of the Maria da Penha Law , which involved the work of several Non-Governmental Organizations (NGOs) and other actors in society to create a project that could guarantee women's safety and help victims of domestic violence.


It is precisely because it defends a common agenda, in order to bahrain mobile database promote essential changes to society together with the Public Authorities, that the practice of advocacy is extremely relevant in a scenario of consolidation of a political culture that is more democratic and participatory.


Lobbying, on the other hand, although it is almost always misunderstood as an illegal and unpopular practice – and often contrary to the principles of advocacy – has equal importance for society in general. Its exercise also includes the defense of the interests of a group , whose purpose is to influence current policies or collaborate in the construction of future policies, in order to benefit its representatives directly with decision-makers.

The act of exerting pressure on some power in the public and/or political sphere with the aim of influencing decision-making in relation to the interest it defends and, like advocacy, its performance presupposes the development of consistent plans, in which the power of influence, added to a range of relevant information, are fully contemplated.


Examples of the exercise of their activity include participating in hearings with members of the government, with the aim of presenting and guiding decision-making in favor of individuals, groups or companies, participating in public hearings in order to express opinions for or against the topics discussed, suggesting the drafting of legislation, in addition to monitoring the voting of bills and the work of parliamentarians so that, based on the evidence collected, they can provide information capable of influencing the decision.