The same reasoning can be applied to PPC ad extensions

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If you have a more expensive product, you probably only want to reach users who have money. In your ad extensions, highlight the price or quality of your product.

If a user sees a higher price and doesn’t have the money, they’re more likely to not click on the ad, saving you money that you can use to reach the right user later. But not everything has to be georgia phone number data about price. You can tailor your ad message to reach the right user. Make your ad more targeted to the perfect audience you want to reach; not everyone who might be interested in your product.

Run an ad targeting local users
If you’re in the service industry, location targeting is a great strategy for qualifying potential customers. If you run a hair salon, car repair shop, or brick-and-mortar store in Brno, there’s no reason to show your ads in Prague or Ostrava. Both Google Ads, Facebook, and other PPC platforms allow you to show PPC ads only to people who are located in a specific city or region, or even within a certain distance of your business.

Get more from your budget with lead qualification
Internal data from your CRM will always help you make better decisions about how to optimize your PPC ads and how to target the right users. But whether you have CRM information or not, you can still work on your ad copy and try to filter out low-quality visitors before they even visit your site. You may see less traffic, but if you can reach the right users as a result, you’ll likely see better conversion rates and a higher return on your advertising dollars.