How to get clients in B2B companies ? In this free webinar, learn three ways to attract clients, with which the sales team can invest their time.
how-to-attract-customers-in-b2b-companies
In B2B companies, 60% of the purchasing decision is made without a salesperson
How to sell to customers who don't want to be sold to? Generating more and better costa rica phone number data business opportunities will be the result of implementing a set of coordinated actions that allow you to reach your goal.
In our experience, the fastest growing B2B companies implement these 3 strategies to attract B2B customers:
Inbound Marketing
Inbound Sales
Referrals
>> Learn how to apply these three strategies <<
1. How to attract customers in B2B companies with Inbound Marketing?
Inbound marketing is a methodology based on attracting the right strangers through valuable content until they become qualified sales opportunities, even promoters of your brand.
It uses different techniques that are part of an entire strategy aimed at the active growth of a company.
How to Attract the Right Strangers?
In the webinar, we explain how inbound marketing works through a real-life case. In this example, CEOs of B2B technology companies are suitable strangers.
For one of them, sales last year were not what they expected. Perhaps the immediate question would be: How can sales be increased?
In the early stages you will be evaluating possible solutions. What sources can you turn to? Historical data, vendors, trade journals, and probably search engines like Google.
An informative article on your company website can be very valuable because it will help you identify what the problem is and a possible solution and it will allow us, as a company, to attract the right visitors.
There are three stages: recognition, consideration and decision . Through this example, you will learn how the inbound methodology works from the early stages to the purchase decision.
What would this look like in practice? The CEO of a B2B company clicked on the article. At the end of the article there is a call to action or CTA.
how-to-attract-customers-in-b2b-companies-with-inbound-marketing-cta-1
The CTA seeks to obtain potential B2B clients and convert them into future clients , through a form on a landing page. This contains a more interesting offer and of much greater value to the user.
how-to-attract-customers-in-b2b-companies-with-inbound-marketing-1
At this point, you may not have identified that inbound marketing is a possible solution, and that's okay, customers are not all to us and we are not all to customers.
Inserting a form with key questions will help collect data from prospects such as name, company, number of employees; to qualify through the data , that is, to identify potential clients with whom the sales team should invest their time.
Article generation is just one tactic that is part of an entire strategy in which generating qualified prospects proactively is the basis for having more and better clients. Want to know more? Watch the webinar.
- Board index
- All times are UTC
- Delete cookies
- Contact us