Instagram Influencer marketing
Awesome for targeting a younger audience, as according to Business Insider, more than 90% of Instagram users are under 35. These days Instagram is the best platform for growing your following and brand awareness. Instagram Stories continues to be popular, making it a potent platform for delivering real-time and spontaneous content.
Having said that, while you can generate traffic and sales from Instagram, the overall process can still be quite cumbersome on the app.
Snapchat Influencer marketing
This platform works best when your target audience is henan cell phone number list even younger. According to Statista, in 2017, 83.4% of U.S. mobile phone users aged 18 to 24 years were active on Snapchat. Moreover, 78.6% of users ages 18-24 were active Snapchat users, while only the percentage of 25 to 34-year old active users was only 47.6%.
Snapchat also works well for promoting real-time content. Quoting BigCommerce, “Snapchat influencers work well for building awareness and creating buzz around real-time events like product launches or products targeting young audiences (think gummy bears).” You can also leverage the benefit of Snapchat for business to get the most out of it.
However, if you need to drive traffic or sales directly from your campaign, Snapchat may not be the best choice due to the lack of in-app functionalities.