If you’re reading this article, you’re probably having trouble generating quality leads for your business. You’re not alone. Many marketers consider lead generation their biggest challenge.
With so many resources claiming to have the best lead generation strategies, deciding on what to do can be confusing. This article will explore seven effective lead generation techniques you can use to help generate more leads for your business.
1. Use social media remarketing to re-engage website visitors
Much has been written about using social media israel cell phone number list as an initial touchpoint for creating leads. While Facebook and other social networks are highly effective in attracting customer attention, you can use remarketing to reach out to leads who might have fallen out of the funnel.
When we talk about remarketing, we refer to a form of digital marketing that serves ads to users who have visited your website but did not perform your desired action. It’s easy to set up a remarketing campaign for Facebook and other platforms.
To create a remarketing campaign, Facebook allows you to create custom audiences based on website traffic, app activity, or other types of behavior. The code will automatically download a cookie to the visitor’s device and add the user to your retargeting list whenever a user visits your site.
When the user goes to their social media feed, they then see an ad for your business. For example, when you visit the Vue Glasses website, you can expect to see the ad below in your feed:
By rolling out a social media remarketing campaign, you give your business a second (or more) chance to reach out to site visitors and convert them to leads.
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