Love it or hate it, social media is one of the most powerful tools in the world, especially for brands, to build a community, start a conversation, tell a story, get opinions from others, and provide value to your audience.
Another thing it's particularly useful for? Search engine optimization (SEO).
In the world of marketing, all your mentions are linked in the eyes of the customer. So, if you adhere to all the best practices of creating a social profile and engaging on these platforms, your efforts will surely reflect in your website’s ranking.
Simply put, your social media SEO can greatly impact your website’s kazakhstan mobile database visibility and ranking. So, let’s explore how to structure your social media in a way that will yield effective results.
Relationship between your website's SEO and social media
The relationship between these two (social media and SEO) can be defined as a two-part pragmatism.
On the one hand, the more valuable content you upload to your social sites and the more traffic you bring to those pages, the more people will remember you.
So, if more and more people search for you through a search engine, you will be marked as a trustworthy website, improving your website’s visibility. Plus, if search engines find you credible, they will also index your latest content more quickly.
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In the second part, if you add your website links to your social media pages, you will get backlinks (i) from the social media site itself and (ii) from other authors who have shared your social media content on their blogs.
And if people click on those links, you indirectly drive traffic to your website.
That said, Google treats social media and websites as two completely different channels. And it doesn’t directly correlate your performance on a social page with your website’s SEO score.
However, it still considers your website's traffic and credibility as a ranking factor . Bing, on the other hand, ranks pages with more social shares.
Relationship between your website's SEO and social media( Image source )
Best Practices for Social Media SEO
1. Optimize your profiles
First of all, you will need to optimize all of your social profiles. For example, on LinkedIn, you will need to fully fill out the about us section, bio, homepage, website link, jobs, events, etc.
The same goes for other social channels. Even the more entertaining ones like TikTok - so don't forget to add a link to your TikTok bio .
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
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Also, make sure to add relevant keywords (aka keywords people are likely to search for) in your bio and use your background space wisely.
For example, if you consider the company's uSERP page, they not only state their exact service offering in the bio, but they also reinforce the point (as well as adding social proof) in the background image.
Optimize your profiles( Image source )
Another way to optimize your profile is to post content with targeted keywords and links to your website. For example, if you recently conducted a study, share it on your social media pages with links to the study.
The same goes for any type of content: if you’ve written more about it on your site, be sure to link to it. For example, consider the posts that Animalz puts out:
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