How does Josef Řezníček view it ?

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In a broader sense, content is anything that carries brand communication. It can be a product page on the website, an SMS confirming a haircut appointment, an email with a forgotten password to the app, or a flyer about changing opening hours. The purpose and goal of such content can range from inducing an immediate action or sale to clearly conveying information.

While content in the sense of content marketing certainly has no place in every brand's marketing communications, content in the broader sense should always be given due care. Every such fragment is a touchpoint, a place that mediates the customer's contact with the brand and has an impact on how they perceive it.

PS: If there's one content I really devour (besides ours), it's the one from Obsahová agenů. You can find great inspiration for copywriters on their blog .

The last expert is content strategist, photographer, and copywriter Marián Kábele . He ended his answer with a thought. How does he view content?

" What is content in content marketing? In my opinion, everything that the author purposefully poland phone number data creates for the purpose of helping or entertaining his audience, who then perceives it with all their senses - articles and pictures or photos with their eyes, spoken words and perhaps recorded nature with their ears, animation and video in combination. However, some senses are still waiting to be addressed. Perhaps in time we will also perceive content smells, tastes, and use touch to receive content messages, similar to Braille today. Will we ever start receiving content telepathically? "

We live by content marketing here at Včelište.

" Many marketers perceive content marketing only in the form of classic articles or videos. However, the meaning of the word content is much broader. Content is everything that gives the user meaning, an idea, added value. Content entertains, inspires, teaches new things. Although it is most often in the form of text or videos, there are many more formats. "

A new guide, "Get Started with Content Marketing," is also dedicated to content marketing . It is a comprehensive yet concise guide with practical tips and mistakes that happened to us at Včelište so that you can avoid them. You can order it directly here .