How to Create an Editorial Calendar According to Content Marketing Experts

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Today, consumers expect businesses to not only provide them with good products, but to actually create value for them. One of the best ways to do this is by producing original and interesting content and sharing it consistently. This is where the importance of creating a content marketing editorial calendar lies.

Creating an editorial calendar enables content marketers to effectively identify and promote editorial content to their intended audiences. A good editorial calendar also coordinates and holds teams accountable, ensures that the content produced is aligned with the overall editorial strategy, helps manage resources, and identifies gaps in the strategy.

Creating an editorial calendar for content marketing has never been more important . But doing so requires a strategic and organized approach to ensure that everything from the types of content to produce to the most armenia phone number data appropriate timeline to adopt and how to best allocate your staff is addressed. Below, some of the top content marketing experts share their tips for finding the best way to create a calendar.

First things first: talk to stakeholders
Before making any decisions about creating an editorial calendar, you should talk to your stakeholders to determine what the goals of the content produced are and what should (and shouldn’t) be included. “Find out if there are specific features or products that need to be showcased on the blog, or if there are events or release dates that need to be synchronized with the editorial calendar,” says Lionel Valdellon, Content Marketing Manager at CleverTap .

You’ll also want to define themes for the quarter that “unify content, product marketing, PR/comms, and other teams creating campaign, product messaging, press, or sales,” adds Rachel Serpa, director of content marketing at Wrike . “Everyone needs to speak the same language and produce material that embodies the same key message.”

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Define your audience
Before creating content, it is important for everyone to know who the target audience is.

“Who buys your product and who would you want to buy it? Sometimes these two groups overlap, and sometimes they don’t,” explains Serpa. “If they overlap, great. If not, make sure you create content that communicates and unifies both groups.”

And don’t forget that your relationship with them doesn’t end when they buy. “Make sure you create content for people at different stages of the buying process,” explains Serpa.