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Instagram, Facebook and TikTok. Three very hong kong telegram data popular social networks in today's society. But what do people really think of them? Digital showcases, loss of authenticity, posturing, retouching...
Social change is gaining momentum and BeReal has joined in by distancing itself from existing social networks in the digital ecosystem and sharing more real and authentic daily content at unexpected moments.
BeReal, the new way to share your daily life.
Table of Contents:
What is BeReal?
How does BeReal work?
Where does marketing fit into BeReal?
What can brands do with BeReal?
Success or failure for BeReal in the digital ecosystem?
Conclusions
1. What is BeReal?
BeReal is the new trend on social media with more than 10 million daily active users. In 2020, Alex Barreyat and Kevin Perreau surprised the world with the new app that, as of today, has more than 27 million downloads worldwide.
No filters, no followers, no likes, just your real friends; a change in digital platforms that is conquering the entire generation Z and millennials.
The creators themselves define BeReal as “a new and unique way to discover who your friends really are in your everyday life.” The application aims to bring authenticity to the moment of sharing photos of your real life with your friends. Every day at different times, everyone is notified simultaneously to capture and share a moment in a limited time.
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