Keep your emails error-free

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How to get key messages
Mobile users have limited space on their small screens, so it’s really important to make your key messages stand out. Remove unnecessary information and focus on what’s truly important to your message.

Highlight the value proposition or key benefit that recipients will gain. Clearly and concisely describe how your email content solves a problem, provides valuable insights, or offers exclusive deals or promotions.

Use structured paragraphs with main information
Keep the content of the email itself concise and clear. Break the text into short paragraphs that are easy to read. Emphasize important messages with bold or other formatting. Make sure key information is placed at the beginning of paragraphs , as mobile users tend to quickly scroll through content looking for the main points.


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Don’t forget the right calls to action at the right length
Don't forget about the call to action , which should be prominently displayed in the email. Use a compelling and clearly worded CTA that encourages the recipient to take the desired action, such as making a purchase. However, be careful about their length. While on a desktop device, the call to action appears on one line, on a phone it is two lines, which should be the maximum.

Sample from Drip:

CTA display for desktop
Desktop view
Mobile view
Mobile view
Large image files can slow down loading and use up user data on mobile devices. Optimize images by compressing their file size to ensure fast loading and a smooth user experience. Consider removing unnecessary images or using alternative design elements that don't rely heavily on images.