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Shareholder
Equity crowdfunding involves people investing in a company that is not publicly traded in exchange for a share in the company. It is mostly used by start-ups.
Non-investment - contributors do not profit financially here
Rewarding
Contributors receive a benefit in a non-financial form, typical for commercial projects.
Donor or charitable
It is used to raise funds, especially for individuals in difficult life situations or to provide assistance during disasters.
Example of a charity collection
Example of a charity collection, source Donio
Let's talk about crowdfunding
There are several reasons why crowdfunding has become a modern phenomenon. One of them is that, thanks to new technological trends, online tools are available that relatively easily connect project founders with potential investors and contributors .

One of these tools is Donio – the fastest growing crowdfunding platform in the Czech Republic. In its four years of operation, Donio has hosted almost 7,000 collections and projects, raising 1.2 billion crowns.

That's why we invited Donio founder David Procházka to our November Kafe a Marketing to tell us more about the platform, but also about crowdfunding in general. However, David was unable to attend due to illness and had to be replaced by his colleague, marketing and PR specialist Cristina Baron .

She fulfilled her task with honor. Cristina has been in the world of marketing and PR her entire professional spain phone number data life and at Donio she is responsible for:

marketing strategies,
campaign management,
market research,
data analysis
and branding.
Cristina brilliantly guided us through the world of crowdfunding and behind the scenes at Donio.

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