In email marketing, personalization is a powerful tool that can make even the recipient of a mass newsletter feel unique, but recipients of these messages aren't stupid. They know that even if you've used their name and tailored your offer to their buying behavior, they're still one in a thousand. In that case, a big V can come across as insincere .
It's different with transactional emails, abandoned carts, and similar automations that are triggered based on a specific user action . There, it's up to you to consider, but it should depend on - as you've probably guessed - the chosen tone of communication .
As you can see, each brand understands the use of uppercase and lowercase letters in emailing differently.
Use your own common sense and be consistent.
There are a number of other texts that we have not mentioned and for which there are no specific rules (e.g. open letters, instructions, client cards, etc.). However, capitalization is not considered a spelling or stylistic error here .
Whether you choose to capitalize your text depends largely on your brand and the audience lithuania phone number data you're trying to reach. Either way, you and your reader should feel comfortable .
However, be careful not to use a capital letter in one part of the text and then lowercase in another. In that case, it is an error.
We are addressing you with an offer that is essential for your further corporate growth.
Include capitalization rules in your brand manual so that all employees communicate the same way and the brand appears consistent. Well-crafted email copy is just as important as attractive graphics. Maybe even more important. Artificial intelligence, which is now part of many emailing tools, will help you create readable text content. And if it isn't, there are other options. See how to use AI for email copywriting.
Emailing tools are more efficient thanks to AI
Artificial intelligence in emailing tools can often do other things besides writing and editing texts.
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