How to incorporate artificial intelligence into copywriting

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Habib01
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Joined: Tue Jan 07, 2025 4:16 am

How to incorporate artificial intelligence into copywriting

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Artificial intelligence is changing the world, and you'd be hard-pressed to find someone in marketing today who doesn't use it at least occasionally in their work. Some see it as competition, but we see it as a helper and an opportunity to make many activities easier and faster .

One area where AI can be very helpful is copywriting. Read on to learn how to effectively incorporate artificial intelligence into your copywriting, what to watch out for, and what features 2025 will bring that might be useful to you.

Artificial intelligence is not just ChatGPT
Rather than trying to come up with a complicated definition of artificial intelligence, we went straight to the source. No one can describe artificial intelligence as well as it can.

"Artificial intelligence is a field of computer science and engineering that deals with creating systems and programs capable of performing tasks that require human intelligence. These tasks include learning, image and speech recognition, decision-making, planning, problem solving, and adaptation to new situations."

However, as artificial intelligence expert Jan Romportl pointed out at our Kafe a Marketing event, AI is not the same as ChatGPT , which is just one form of artificial intelligence – generative AI . It is based on the principle of machine learning and learns from all available data on the internet.

Generative AI processes our natural language and then, based on the input, creates new honduras phone number data texts that are in a similar style and tone of communication. The principle of its operation lies in sentence generation: it tries to guess which word is likely to follow the previous one in the sentence.

The most well-known and most widely used generative artificial intelligence tool in recent years has been the aforementioned ChatGPT. However, you can also work with other chatbots, such as:

Copy.ai ,
Jasper.ai ,
QuillBot ,
StoryLab.ai .
In addition to text generators, there are also tools for generating images, such as Midjourney AI , or even videos.
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