How to measure results correctly?

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3. To (Purchase)
At this stage, the customer is ready to buy. Retargeting campaigns work great – target people who have already viewed your products but haven’t yet purchased. You can offer them a discount or other benefit that will encourage them to take action. This step uses performance-based campaigns (PPC campaigns) such as Google Shopping, Pmax or search campaigns .

4. Care
It's important to build a long-term relationship with your customer after they've made a purchase. Email campaigns, personalized newsletters, and other communications help keep your customer engaged and increase the likelihood that they'll return.

Testing as the foundation for successful content work in performance campaigns
Testing is the basis of success. We constantly test campaigns, creatives and formats ourselves. One of our most successful tests was a lead campaign on Facebook , about which we wrote an article on the blog. Thanks to the campaign, we gained new contacts in the database and, in addition, we managed to achieve a price of only 8.5 CZK per lead . We tested various ad formats and found that dynamic ads with attractive creativity bring the best results. The same principle works with acquisition campaigns, where we reach new customers with correctly set targeting and then bring them back to the website through remarketing. It is also appropriate to test one creative with multiple different texts or CTAs.

In the above model, there are 4 stages of the buying process and each needs to be targeted with different colombia phone number data content, copy and ads. Customers are at different stages of the buying process and those who have never heard of you before and don't actually know they need the product are more likely to not buy after seeing a banner with a discount (with some exceptions). Therefore, you need to constantly try and test what will work best for you.

Measurement is the foundation of any campaign's success. We track various metrics at each stage of the buying process:

CPC (cost per click) : How much it costs to bring a visitor to your website.
Conversion rate – How effectively visitors convert into customers.
Conversion Value – How much value did your campaigns bring you compared to their cost?
Engagement and Time on Page – Content marketing often leads to visitors spending more time on your site, which are important indicators of whether your content is delivering value.
One effective tool you can use to track website traffic is Microsoft Clarity . It lets you see how visitors behave on your site—where they click, how they navigate, when they leave, and what keeps them there. This helps you better understand visitor behavior and optimize your site for better results.