Clients care not just about what you do, but how you approach it. The outcome isn’t always the most important thing. Your approach is also important. In e-commerce, this is a big deal because many people have a hard time imagining what it would be like to create a logo or do a photoshoot.
To help your customers understand your service and appreciate it, include a detailed explanation of your working process on your website. By describing it in an understandable and detailed way, you build more trust.
Check content:
Clients know how you do projects and what your processes are.
Customers understand what collaboration looks like, its process and stages.
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For example:
Leve Hytter, a company that manufactures wooden houses, clearly demonstrates the most important elements of the collaboration through images and short paragraphs. Although the website is in Norwegian, I had no problem understanding the process.
Leve Hytter, a company producing wooden cottages, clearly demonstrated the most relevant elements of collaboration through photos and short text.
Show who you are
People want to buy from people who have a soul and soul. Appearance matters in business and studies confirm that employee photos on a company website increase conversion rates. Don’t just hide behind your company logo. Include some photos on your website. Show yourself as an individual or a team and let people get to know you better.
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