Paid promotion on Instagram?

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This is what a catalog ad looks like

Then you will create the ad itself. Its content is one of the key factors determining the success of the campaign. Eye-catching graphics and ornate text are the right recipe. We recommend creating a uniform graphic style for your posts, which should be based on your brand manual. Thanks to this, users will be able to recognize yours in the flood of posts.

Finally, don't forget to add the destination URL including UTM parameters and enable tracking. Before you start everything with the green Publish button , check how the ad will look in different placements using the Advanced Ad Preview .


Examples of different types of ads: video in a Kafe a marketing page traffic ad , carousel with ukraine phone number data add to cart conversion objective, and Adventage+ catalog shopping campaign

As we mentioned above, you work in the same interface as with Facebook promotion. So you can follow the instructions above. Think about the purpose of the campaign in advance, some of them do not work on Instagram (e.g. collecting Likes for a page).

As with Facebook, you can use Advantage+ for ad placement , where Meta algorithms will choose the placement and appropriate format. This setting is more than enough for basic advertising. For more advanced strategies, you may want to advertise on Facebook and Instagram separately (with different target audiences in mind), in which case, in the Placement step, select Manual Placement and check the Instagram option .


Monitor, evaluate and optimize
When evaluating Meta ads, it is advisable to primarily monitor the cost per result - that is, the action that the drips you launch are intended to trigger. This can be a website visit, a post like, a purchase from your e-shop, and much more.

Determine the optimal price for the result based on various factors , including:

your expectations,
past advertising results,
the highest possible price for the target considering margin, etc.
It's easiest to determine these values ​​for shopping campaigns , where you can work with CTR (cost-to-revenue ratio) and where you can most easily determine the maximum possible CTR based on your margin.