These 3 basics are essential for SMEs if they want to be successful on the Internet

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We need a new website. Can you help us?”

This is a typical question when a new interested party approaches us.

Sure, we can. But is that really the right approach? Is it enough to build a stylish website with a WordPress theme and then you're successful on the Internet? Or is that too short-sighted?

That depends. If you don't want to acquire or retain customers or employees online, then this approach is sufficient.

If you want to be successful with your website ghana whatsapp data and do systematic digital marketing, then this is definitely too short-sighted.

Why?

The success of your Internet activities depends only to a small extent on the website itself, but above all it depends on three crucial principles, the connection between which is not always recognized.

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When we conduct web analytics for companies that complain about a lack of online success, at least one of these foundations is always missing.

Let’s now take a closer look at these three basics.


1. You need online visibility and reach
Without visibility and reach "out there" on the Internet, the best offer, the most beautiful website or the cheapest price are of no use to you. Completely logical. Nevertheless, many medium-sized companies are content with putting their website online. Other digital marketing activities are often not carried out at all or only occasionally and are rarely coordinated. It is shocking that many do not even know how many visitors they have on their website - not to mention other key figures.