Social networks
Twitter
How to maximize your reach on Twitter ? Now with a blue or gold badge
Elon Musk has confirmed that tweets from verified users will now be prioritized in the "For You" feed. Being part of this exclusive group of 0.26% of Twitter users will give you more visibility and interaction.
You can really get into a fight on Twitter
That is, if you have the aforementioned Blue or Gold badge. Twitter recently expanded tweet capacity to 10,000 characters for Blue subscribers, encouraging more extensive content on the platform that is likely to prevent users from switching to competitors like Substack.
And thirdly: Do you want to advertise on Twitter? For subscribers only...
Paying for the ability to pay for ads feels like double taxation. It’s a reality on Twitter. Twitter recently announced that advertisers must sign up for Twitter Blue or become a verified organization to run ads. That means paying $8 per month or $84 per year.
Meta
Without any warning, Meta lumped together people who "live in" and "recently visited" a austria phone number data given location without the ability to separate them and target them individually. An unpleasant development that will likely waste your budget on people who are irrelevant to your product or service.
Put up to 5 URL links in your Instagram caption
Instagram, based on many requests, now allows users to include up to five links on their profiles.
Check your April ad spend in Meta Business Manager
Unfortunately, a glitch in the ad delivery system for some ad accounts caused a significant increase in spending above the limit. Meta should probably refund everyone who was affected, so be sure to check.
Marketing statistics
Nearly 40% of US adults have tried at least one generative AI tool
... such as ChatGPT. And Europe won't be far behind. Have you tried it yet? We test it on a daily basis.
Digital advertising revenue grew despite predictions in 2022
Despite forecasts of a slowdown in growth in 2022, digital advertising revenue grew by 10.8% to $209 billion.
The number of active Spotify and Meta users is growing
Spotify saw a 22% year-over-year increase in monthly active users , as it reported in its quarterly report, and had a total of 515 million listeners at the end of March.