Lead generation success stories and examples

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Here we will briefly introduce some examples of companies that have been successful in lead generation. Learn the key points of what measures were successful.

Success story 1: Pakisino
Background:
Pakisino decided to start creating content based on owned media in order to carry out consulting business in the customer success field. As a startup, we do not have a large advertising budget, and our CEO, Masuda, has knowledge of SEO.
Measures:
Optimize your blog posts for SEO keywords to increase organic cambodia whatsapp number data traffic from search engines
We have created several highly specialized articles and white papers on customer success and set up a download form.
Promote PDCA by utilizing various analysis tools such as ahfres and HubSpot
Results:
Thanks to these efforts, we have received inquiries about our consulting business in just six months. In particular, because we make proposals to customers when they are already in a difficult situation, we have been able to generate hot leads. Going forward, we will continue to create content to further increase the number of inquiries.
Success story 2: IT solutions company A
Background:
Company A, which provides IT solutions, was struggling to acquire new customers. They only received a few inquiries from their website per month. Therefore, they significantly strengthened their content marketing and reviewed their lead generation system.
Measures:
We have created multiple highly specialized white papers and set up a download form.
Regularly share industry trends on LinkedIn and provide links to white papers
Optimize your blog posts for SEO keywords to increase organic traffic from search engines
Result:
As a result of these efforts, the number of inquiries increased sharply to more than 30 per month within three months. The form entry rate also improved, and we began to receive high-quality leads. Ultimately, we were able to secure a large-scale project worth tens of millions of yen per year.
Success story 3: Manufacturing service company B
Background:
Company B, which provides production management systems for the manufacturing industry, had been acquiring leads mainly by participating in offline exhibitions. However, due to the COVID-19 pandemic, exhibitions were canceled or postponed one after another, and a significant decrease in leads was expected. Therefore, the company shifted its focus to online.
Measures:
Regularly hold webinars and collect detailed surveys from participants
Create an e-book that collects case studies of problem-solving in the target manufacturing industry
Drive traffic to your product page with Google Ads and LinkedIn Ads
Result:
The number of leads that led to direct interviews from webinar participants increased, and in just six months, we gained the same number of leads as we did when exhibiting at trade shows. A major factor in our success was the establishment of a system that allowed us to fully convey the appeal of our products online.