Google doesn't distinguish between old and new toxic links, which means bad backlinks built years ago can still come back to haunt you in the form of a manual action.
Sites that had artificial inbound link penalties in 2019-2020 were penalized because of links dating back to 2016-2018.
3. Reputation does not factor into Google's interpretation of a link's artificiality
Google doesn't necessarily discriminate based on the source of your inbound links; if a link reveals manipulative or artificial tactics, it will be devalued.
Entire properties and sites are penalized more often than specific pages and site sections.
Backlinks Audit
Additionally, we’ve introduced the new “Frequent Money Anchor” filter, which allows you to quickly detect potentially toxic backlinks with anchors. These improvements make it easier to detect likely threats to your site and send reconsideration requests based on correct data.
Now, let’s dive deeper and look at the different types of Google penalties for inbound links.
Every penalty we looked at turned out to have hidden nuances that we uncovered during the process of our research. Below, we’ll dive a little deeper and uncover the steps you can take to repair the damage of a penalty…and avoid it in the future.
Note: “Case frequency” represents the net share of each penalty case among all covered profiles: a backlink profile can receive a penalty for multiple violations of Google Webmaster Guidelines.
We have studied the following penalty cases:
Our study revealed the most commonly used words as anchor text with belarus phone number data sponsored and paid links in articles and blog posts. We noticed that combining dofollow links (especially a keyword-rich link) with a paid or sponsored disclosure was a common problem.
Common expressions are:
The article was sponsored by
Information was provided by (information is provided by)
Advertorial content
Advertorial post on behalfThis text does not necessarily have to be next to the link.
- Board index
- All times are UTC
- Delete cookies
- Contact us