After Snapchat, Instagram, Facebook, WhatsApp, Youtube, LinkedIn and Twitter are now getting in on the act. Since Snapchat created this ephemeral format in 2013, stories are everywhere. LinkedIn and Twitter have recently confirmed that they are testing and want to implement similar features on their platforms.
Taken up and popularized in 2016 by Instagram, these vertical and ephemeral publications of about fifteen seconds have become in a few years a must on social networks: 500 million stories are posted daily on Instagram, 450 million statuses on WhatsApp, around 150 million on Snapchat. That alone (and to name just a few)!
An omnipresence such that “meme culture” has seized upon it “Will now have stories”.
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But deep down, why did what was the hallmark of a fledgling armenia phone number data start-up called Snapchat in 2013 become the go-to means of communication on social networks? Is it ultimately the only way for brands to engage with their audiences? And above all: what should you tell in your stories? Here is the story of Stories.
Credits: Siècle Digital
Credits: Siècle Digital
Let’s be clear, we don’t produce the same types of content for stories and for classic posts. If posts are a reflection of your marketing positioning and your brand image, stories are a reflection of the community and conversational dimension of your brand.
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