In the era of digitalization, to sell a product and service it is now essential to have an online brand presence. To be visible it is also necessary to be present on multiple online channels, many times having your own website is not enough. It is important to pay attention to where consumers search for information, for this reason it can be useful to have profiles on social platforms, appear on review sites, and optimize your channels with keywords specifically designed to reach greater traffic.
Finally, it is of fundamental importance to know your customers and future ones, so when possible it is good to open communication channels, so as to improve their experience, and at the france number data time acquire important information to improve your business.
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Methodology:
Capterra’s Online Consumer Shopping Journey Study was conducted online in April 2024 among 5,585 respondents in the United States (n=500), Canada (n=500), Brazil (n=497), Mexico (n=470), United Kingdom (n=499), France (n=271), Italy (n=496), Germany (n=496), Spain (n=359), Australia (n=497), India (n=500), and Japan (n=500). The study’s objective was to understand how today’s online consumers shop. Respondents were selected as shopping online multiple times a month or more often.
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