What content format will help you gain followers ?

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What content formats work best for increasing your Facebook posts' volume and reach?



We will explain each one in detail.

"Photo + text" is effective for active users
On Facebook, you can post text, photos, and videos, but when you post a combination of "text + photo," only the first two or three lines of text are displayed .



If a user sees it and is interested and wants to read germany telegram data more, they can tap "See More" to continue reading.



However, this can be quite a challenge, as you need to interest the user in the first 2-3 lines of text.



In particular, if you want to reach Facebook users, you need to get people who aren't interested in your posts interested in your content .

So no matter how much information you pack into your text, it's all meaningless unless the user taps "See More."

It is important to attract attention instantly with "video"
Now let's compare the photos and the video.



If your brand's products are already well-known or if your brand has a well-established world view, just having a photo can be enough to generate interest and receive praise .



However, if your brand's products are not yet well known, it will be more effective to catch users' attention by using information-rich videos.



A photograph is a still image, so the information is only seen by the eyes, but a video is moving, so you can see the image with your eyes and hear the sound with your ears.



Furthermore, since the images in videos change every few seconds, videos are effective because they contain far more information than photos .



By conveying a lot of information even for a moment, if a user is drawn to something in that information, your reach will increase.